10 Easy Ways SEO Your Facebook Page
If you use Facebook for your business and are wondering how to reach more potential customers, here are the 10 super easy SEO methods to get your Facebook page ranking higher on search results.
Strictly speaking Search Engine Optimization (SEO), means making changes and improvements to your website to get a higher ranking on search results. While a Facebook page is not a website, and Facebook is technically a social media platform, not a search engine like Google, Facebook has gradually incorporated more and more search engine functionality and now gets over 1.5 billion searches per day. Because it functions much like a search engine, and it gets huge amounts of search clicks, you need to be doing SEO on your Facebook page if you want people and customers to find your page by search.
1. Pick Your Keywords and Use Them Smartly
Keywords are the words or phrases that people will type into the search bar. Consider which keyword searches you’d like to appear in the results for, and these will be your targeted keywords. Once you’ve selected your targeted keywords, use these keywords strategically in the About section and Company description. This will allow the search engine to pick up on those keywords and rank your page higher for relevant searches.
For example, if you want to rank for the search: “best chocolate cake,” then you should have “chocolate cake” placed prominently throughout your page. For a small business, it’s good practice to choose just one or two keywords and focus on those. Targeting too many keywords can be counter-productive for your rankings.
Keyword Tip #1: In general, don’t use your business name as a keyword. Your business name is unique already, so you’ll most likely rank very highly for it anyway. Besides, if someone is typing your business name into a search tab, then they already know about you, so don’t waste keywords that could be used to expand your customer base. To keep track of where and when your business name is being mentioned across the web and social media, use Mandala. This is a fantastic way to monitor your brand, spot new opportunities and engage potential customers on Facebook and other platforms.
Mandala Analytics dashboard lets you track mentions by keywords.
Keyword Tip #2: When choosing your targeted keywords, avoid overly competitive words or phrases. Just like with Google, Facebook takes the user’s location into account, but if you’re in a big a city it can still be very competitive. For example: ‘bicycle shop’ might be too general, with too many other businesses competing for the top search results. Consider choosing a more specific niche, such as ‘touring bicycle’, ‘bicycle repairs’, or even a brand name that you specialize in. Use a keyword tool like Keyword Toll IO to see which words have the strongest potential.
2. Choose a Great Title
Choosing a title for your page is the most important part of Facebook SEO. Your Facebook title should be clear and focused. It should be free from any spam words. For example, if a clothing business goes by the name “Fashion Apparel: dresses, shoes, and handbags,” chances are no one is going to take it seriously.
Do not overstuff keywords into your Facebook page title. Instead, go for a shorter name, with the first word being your main keyword. This part needs the most brainstorming so take your time to come up with the best title you can.
3. Create a Vanity URL
On Facebook, as with other social media outlets, it’s your username / page name that becomes your brand identity, and an important way for people to find you, so it’s important to treat it as such. For example, if your Brand name is “SEO Guide,” then your Facebook URL might look something like http://www.facebook.com/pages/seoguide/12345678910/
This is quite a complicated URL that your fans or customers might find hard to remember.
When you claim your vanity URL, it should look something like this
It will not only help your followers search for your page more easily but also restrict others from having the same URL as yours.
Here’s a simple step-by-step guide to claiming your Vanity URL
4. Write a Compelling About Section
Without a strong About section, your page might seem less legit, which can drive away organic traffic. Make sure to add all the necessary information about your brand, naturally incorporating the keywords. It should be nothing more than 90 to 100 words to not lose your customers’ interest.
According to experts, not having a clear and concise About section is one of the main Facebook page optimization mistakes, so make sure to add a compelling bio to educate people clearly and concisely about your page. If writing is not your thing, or you’re doing this in your second language and aren’t 100% confident, consider getting a copywriter. There are plenty of freelancers who specialize in writing excellent social media bios and this investment can be well worth it.
5. Select a Category
When you are making a Facebook page, it gives you a list of predefined categories to choose from. This appears right under your page’s title to give a brief introduction about the type of content people can find on your page.
The category of your page makes it more accessible in the search results. Therefore, it is important to choose a precise category for your Facebook page.
Do not just choose the category “food” if you have a food-related page. Instead, go for specific categories like “Asian restaurant,” “Bakery,” or “Food delivery service.” This will help your page pop up whenever someone searches for these keywords.
6. Focus on the Visuals
[High resolution pictures help attract viewers attention. They also have higher chances of being liked, shared and commented on social media platforms].
Human beings are visual creatures, so it’s important to share high-quality images on your Facebook page. Frequently sharing photos and videos is great way to improve engagement, which in-turn will help with your rankings too.
Over 50 million people use Facebook pages to promote or run their businesses, and you need compelling and attractive images to stand out from the rest.
There are several free editors you can use to create high-quality images for your page. Choose specific colors that people can associate with your fan page or brand to be more prominent. Once you start getting organic traffic on your page, Facebook will automatically start pushing your posts forward
7. Optimize Local Information
Another important factor to consider if you have a bricks-and-mortar store is to update your location and contact information and make sure your maps are updated. Most of the time, Facebook users search location-centric terms like “Restaurants in New York,” “Bakery in Toronto,” etc.
If you have the correct location pinned on your Facebook page, your page will appear in the top searches for that area. It is known as hyperlocal SEO that will target a specific group of people in a certain area.
Also, make sure to add your contact number and email address to further increase your page’s authenticity. Since hyperlocal marketing is on the rise due to its amazing results, adding a precise location to your Facebook page is the best practice.
8. Use Hashtags
The hashtag is one of the most used symbols on social media. It started off as a way to create groups on Twitter but later on turned into a worldwide symbol to relate a piece of content to a specific topic.
Now, it’s become an important addition for your social media posts and descriptions to generate engagement. Using hashtags can increase your engagement up to 100%, making your post accessible for every person searching for that topic. Hashtags also help more people find your page organically. In short, just like it’s important to categorize your page to make shortlisting easier, it is also important to categorize all your posts for better reach.
[In 2018, Uber launched a campaign called #BeyondFiveStars, intended to encourage the customers to share a compliment for the drivers. The hashtag was a massive success, resulting in increasing the reach and presence of Uber on social media.]
For the best results, keep up-to-date with what’s trending and what’s going viral by using a trend-tracking tool like Mandala’s Cosmos Trends. This tool shows which hashtags are hot at any given time in any given market.
9. Create Backlinks
To give Google the impression that your page is credible and high-quality, you need to create numerous backlinks to your Facebook page. It will give your page a higher Google search ranking.
You can start off by adding a few backlinks on your own website to your Facebook page to generate some traffic. Other than that, you can collaborate with different bloggers to share your Facebook page link to increase the credibility of your page.
Another way is to do guest blogging for reputable bloggers who rank high on Google search and share your Facebook page link in those blog posts.
10. Increase Engagement
Lastly, make time to engage with your audience. It’s important to respond to comments, whether positive, neutral, or negative, to build a connection and keep followers coming back to your page. If it becomes too much work and you don’t have enough time, you can also use AI Messenger chatbots to answer the queries of your followers.
These chatbots can enhance the experience of your followers and customers while reducing the workload on social media agents.
Source: Chatbots Life
[Chatbots can replace the reptitive and tedious task for you. They can help you deal with customer’s requests even if you or your team isn’t available.]
If your followers have a good experience on your page, they will be more likely to share it with their friends and family. As a result, you will have organic reach on your page, increasing your rank in the search results.
With these easy tricks up your sleeve, you can fully optimize your Facebook page and see your engagement skyrocket in just days! Learn more about growing your social media presence here, and you can try Mandala for free for 7 days. Mandala’s platform is easy to use and comes with comprehensive tutorials on how to get started and get the most out of this amazing tool. Give it a try and see for yourself!