Creating great content is never an easy task.
"A GREAT content creator" is always successful at engaging the audience with their content.
Social media is a huge platform with billions of users. With lots of content already available on the network, creating content that stops your audience or users from scrolling is a huge milestone.
To think of it, what stops a user from scrolling on social media feeds? When they come across appealing or useful content, otherwise, they will continue to scroll, and your post will drown in the sea of content.
As a result, your brand's contents will be useless, which sounds awful. Doesn't it?
Content marketing has a huge impact on brands in many ways, including brand awareness, consideration, and purchase.
Therefore, it makes perfect sense that you must improve your content creation skills to achieve successful content marketing.
What we can take away from this article
To be a better content creator:
You must have a comprehensive understanding of your target audience.
Instead of hard-selling your product, you must write something that provides value.
Put yourself in their shoes. Do you want to see countless posts from a brand selling their product extensively without providing any value?
Don’t you feel like you wasted your time engaging with such posts?
However, suppose if that post provided a piece of useful information that you were not aware of - you would most likely be interested in knowing more about the brand.
Start with asking important questions -
What are their current pain points, complaints, needs, alongside potential solutions they are looking for? Then you should take charge and offer those things to them.
Accomplishing all of this sounds - difficult. Doesn't it?
However, tools like “social media analytics” collect data and perform complex analytical tasks for you and provide better insight into audiences' social media.
Before we go through all the steps, let's take a quick look at a brief explanation of how to use the tool.
To use social media analytics, you should first select keywords and a time frame for the campaign.
For example, let's use the keyword "perfume" to see information regarding a brand and choose a time frame of 01/01/2021 to 31/10/2021.
Mandala Analytics dashboard
Mandala Analytics provides a complete analysis required by the customer. It segments the number of mentions from different platforms based on the “type of data". Furthermore, it also provides sentiment analysis of the mentions.
1. Stay updated with social media trends
Trends reflect what people are discussing or are interested in at the moment.
Content creators and marketers should always follow trends on social media.
However, this does not imply that you follow all the trends, including irrelevant or not-so specific to your industry trends in your content marketing strategy.
Simply choose topics that are industry-specific and relevant to the brand's identity, personality, or value.
Example1: Burger King followed the holiday trend by introducing “Ghost Pepper Nugget” for Halloween.
This example shows how Burger King smartly followed the seasonal trend and introduced it for Halloween to attract customers or new prospects.
Example2: Crockpot followed Spotify Wrapped trend by creating a post of top recipes.
Spotify Wrapped is an annual recap that tracks people top artists, genres, songs, podcasts, and minutes listened. So that people can share their #SpotifyWrapped on social media.
By following the trend of another well-known brand by tracking the most popular #CrockpotRecipes from 2021, Crockpot successfully gained positive engagement from the followers and other users on social media. Keeping track of the trend and taking definitive action helped them gain additional follower insight by asking their top favorite recipes.
It saves so much time to use social media analytics because you can check trends across different platforms with a single tool.
Mandala Analytics' "Cosmos Trends" feature enables you to
● Update trends from various countries on Google, Twitter, Facebook, Instagram, and YouTube
● Track keywords, hashtags, and emojis that people mention on social media.
Cosmos Trends on Mandala Analytics
2. Get inspiration from other channels
Channels summary on Mandala Analytics
To be a great content creator, you should always find inspiration from other channels or brands.
However, it takes a massive amount of time and effort to search through numerous channels that are relevant to your brands.
As a result, using social media analytics can save you from this difficulty.
The tool will collect and display many channels from various social media platforms.
So, there is no need of searching page by page again.
3. Learn from popular content across platforms
Top Mentions on Mandala Analytics
The tool will analyze popular social media content with high or low engagement (e.g., like, emoji, comments, share, views).
A great content creator can easily figure out what kinds of content people enjoy interacting with.
The style, mood & tone, caption, or graphic of those contents can serve as an inspiration for developing your own unique brand content.
On the other hand, low-engagement content can describe what kind of content is less attractive or irrelevant for the audiences.
You can analyze why those contents are not appealing enough and avoid making the same mistake in your own content.
4. Use the right keywords and hashtags
Keywords and hashtags are crucial in content marketing.
Keywords or hashtags relevant to your industry or brands play a vital role in increasing your brand exposure or improving ranking.
The searchers or audiences input these words to search for products or services.
Every piece of content created by a great content creator includes the right keywords and hashtags.
The “right” keywords and hashtags should be:
● High search volume - be sure that people will search about this keyword or hashtag.
● Relevant to your brand - use keywords and hashtags that are relevant to your brand, rather than random ones.
Therefore, brands must follow and utilize the relevant keywords and hashtags to appear in the searcher's results.
For Hashtag ideas:
● Brand: use your brand’s name
● Campaign: if the post is part of a special campaign or collection
● Product: product or service’s name
● Location: the store's or the brand's location
Example: Perfume brand
● Brand: #abcperfume
● Campaign: #abcchristmascollection
● Product: #abcholidayperfume, #perfume, #fragrance
● Location: #france
keywords and hashtags suggestion tools:
Google Keyword Planner is a free tool to discover new keywords related to your brand.
● Searches: the estimated number of monthly searches for a keyword.
● Discover new keywords: suggestions for keywords related to your search.
● Cost: the average cost of displaying an ad on a keyword search.
Keywords and hashtag on Mandala Analytics
Mandala Analytics is a social media analytics tool that analyzes keywords and hashtags related to the keywords you use to search.
● Mentions: You can see which keywords or hashtags are frequently used in other people's content.
● Related contents: You can view all related content by clicking on the keywords and hashtags.
● Content development: You can develop better content from keywords and hashtags popular among your audiences.
Keyword and hashtag on Cosmos Trends (Mandala Analytics)
● Trends: You can even use keyword and hashtag trends that are popular at the time. It can surely increase brand exposure; however, you should use keywords or hashtags that are relevant to your brand.
5. Checking opinions from the audiences
Sentiment Analysis on Mandala Analytics
As mentioned before, a great content creator must understand their audience. Knowing the sentiments of your audiences or prospects towards your brand and industry helps to strategize your next move.
You can explore sentiment analysis through social media analytics.
It collects both negative and positive social media posts.
As a result, you can avoid making mistakes that dissatisfy customers and improve the customer experience on your page.
By now, you must have understood how social media analytics can help you become a better content creator.
Now let's go a step ahead and explore the major benefits of having excellent content.
There are a lot of benefits of successful content, but let's stick to 5 major benefits as an example.
1. Content increases brand exposure
brand exposure on search engines
Every day, people use the internet to search for something.
Whether it be something that they want to know, something they want to buy, or looking for possible solutions to a problem.
Quality, relevant, and trustworthy content helps in search engine optimization.
Customers will easily discover you when they search for something similar to your brand.
2. Content builds trust
When customers are already familiar with a brand, the next step is to build trust so that they would stay loyal to your brand.
People have a hard-time instilling trust into something new to them or unknown.
So, how can they trust your brand if they know you are only trying to sell something without adding value for them?
Your high-quality content can communicate unique value propositions to your target audience.
Your content will convey the story of why your brand is better than your competitors and why audiences should buy your products.
Brand reputation is also influenced by building trust. A positive brand reputation indicates that you are dependable, qualified, and trustworthy. Customers will undoubtedly stay loyal to you for the long run.
3. Content helps brands understand the audiences
Brands will never know what type, style, mood, and tone their audiences prefer if they do not create content.
Brands must collect statistics and engagement on every piece of content. Collecting such information helps them adjust content according to the audience's preference.
4. Content generates revenue
Customer purchase from the brand
In the end, every company wants to increase its revenue and profit.
After your customers discover your company >> they read their favorite content >> they learn more about your company and begin to trust in the value of your product >> they decide to purchase your product, and hence, your content becomes the primary revenue driver.
5. Content is sustainable
Contents on your social media accounts
Customers learn about your company either through SEO or paid ads.
Paid ads are a useful way to increase your reach. However, they can drain your budget and becomes irrelevant over time, and high-quality content on social media or other platforms will always be available.
Customers can find out more about you everywhere at any time.
Content can be reused or modified and serve you for the long term.
That is why it is sustainable.
Steps to becoming a better content creator
1. Once a day, keep up with social media trends.
2. Social media platforms can serve as a source of inspiration for content creation.
3. Learn from popular content that has a high level of engagement across platforms. Implement it into your content strategy.
4. Use the right keywords and hashtags in your content.
5. Observe the opinions, reactions, and feedback of the audience.
By using social media analytics tools and making use of social media data,
you can become a better content creator.
Stop making assumptions on what types of content people prefer to interact with and instead be affirmative.
Create effective content based on the preferences of your customers.
It will save you time, effort, and money. Win-win for everyone!!
Learn more about Mandala Analytics
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