Metrics Overview

Each social media network has its own KPIs. Cross-network KPIs apply to different social networks and operate in dashboards or graphs. Please pay attention to the description of the KPIs. We display the data from the official APIs. Unfortunately, the networks do not guarantee equality of data between APIs and apps, so there may be slight discrepancies. Mandala AI also includes owned metrics, KPIs, calculations, and analysis provided by Mandala AI and may differ from social networks.

Mandala Analytics
Mandala Analytic is a Social Media Listening and Deep Data Analytics Module designed for analysts to discover business insights and is perfect for monitoring and listening tasks such as campaign monitoring or performing market analysis.
Mandala Cosmos
Mandala Cosmos is a Social Media Monitoring and Management Module designed to assist users in focusing on the data of preference. Mandala Cosmos consists of Discover Now, Ripples, and Meacon features.
Discover Now
Discover Now Module is curated content of exciting and engaging content gathered by our team to keep users stay inspired and creative.
Ripples
Ripples is a social media monitoring feature that allows users to stay more focused on the relevant channel of their choice. The public social media channels can be added to streams and refreshed to monitor changes in stats. There are a variety of uses for Ripples, mainly used for monitoring relevant channels of choice, whether it is their channels, any public channels that could be competitors, market players, or any channels that allow users to stay inspired.
Compilations, Album, Playlists, Streams
Ripples comprise Compilations, Albums, Playlists, and Streams in order of hierarchy. The flexible structure allows users to manage social media channels in any preferred data structure.
Country
Country KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct country. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Timeline
Timeline feature consists of Keywords, Emoji, and Hashtag Trends that Mandala AI curate and selects to represent trending content. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Language
Language KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct language. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Type
Mention: The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Comment: The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Topic
Topic KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct Topic. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Interests
Interests KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct Interests. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Tag Mention
Tag Mention is a feature that allows users to allocate the social mention into the suitable Tag. The Tagged Mention can be found in Tag Library.
Engagement Growth
Engagement represents the overall interactions of the social mention. It is used to measure the popularity of a mention. Engagement Growth is the measure of growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Engagement Average Growth
Engagement represents the overall interactions of the social mention. It is used to measure the popularity of a mention. Engagement Average Growth is the measure of average growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Original UTC Public Time
Mandala AI converts the original published time to the UTC Time so that users can easily convert to their preferred time zone. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Percentage of Growth
Percentage of Growth is the measure of growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Average Growth
Average Growth is the measure of average growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Added Date
Added Date is not a published time but occurs when the mention is added into Tag Library as a Tag. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Page Post
The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Define Mention
The Define Mention feature allows the users to adjust the mention to their preference. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Type of Sentiment
The Type of Sentiment is a metric provided by Mandala AI. Several sentiment levels range from the most positive to the most negative. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Questions
Question is a metric provided by Mandala AI. Several Questions are analyzed and offered within the platform. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Mention Category
Mention Category consists of several types of mentions and is a metric provided by Mandala AI. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Post Score
analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Source
analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Published Date
The Published Date Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Analytics Channel
Analytics Channel are special data lanes that allow users to focus on particular public channels (non-owned channels). Mandala AI will prioritize the channels and gather mentions from these channels before any other channels. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Social Connect
The users must log in with social media accounts to access the Focus and Custom Channel features. The log-in applies to Facebook, Instagram, and Twitter accounts and does not apply to YouTube. However, the log-in does not allow Mandala AI to access the owner's account level of data.
Projects
Mandala AI permits the users to create unlimited sets of projects. There can be multiple campaigns within a single project.
Campaigns
A campaign contains the mentions the user wishes to analyze based on set keywords and the selection of social media networks. Generally, a campaign should reflect on a personal goal or an analysis goal, such as to monitor the coffee trend. For this example, the campaign can be called “Coffee” which may contain keywords such as coffee, cappuccino, latte.
Social Analytics
Social Analytics aims to analyze and monitor mentions from social media platforms. This mode only provides sampling from the general population. Mandala AI intelligently allocates, identifies, and selects a quality set of fresh, relevant, most up-to-date and near real-time mentions representing the virtually infinite number of mentions found across the social media platforms. Please bear in mind that the sample data is predominantly public, not owned, and not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Forum Analytics
Forum Analytics aims to analyze and monitor mentions from selected platforms. This mode only provides sampling from the general population. Mandala AI intelligently allocates, identifies, and selects a quality set of fresh, relevant, most up-to-date and near real-time mentions representing the virtually infinite number of mentions found across the selected forums. Please bear in mind that the sample data is predominantly public, not owned, and not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Website Analytics
Website Analytics aims to analyze and monitor mentions from web domains across the Internet. This mode only provides the sampling from the general population. Mandala AI intelligently allocates, identifies, and selects a quality set of fresh, relevant, up-to-date, and near real-time mentions representing the infinite number of mentions found across the websites. Please bear in mind that the sampling data is predominantly public, not owned, and not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Refresh Data
Use the Refresh Data function to refresh the browser and recalculate the metrics displayed in the dashboard and graphs. Please note that this does not relate to updating the data as this will be performed automatically by Mandala AI
Mentions Category
Mentions Category consists of several types of mentions such as compliments, complaints, profane, etc. The mentions classification is automatically analyzed, calculated, and categorized by complex artificial intelligence and algorithms designed/created *? by Mandala AI The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Mention Type
Mention Types are classified as 1) Channel Mentions: mentions that the channel owner publishes. 2) Engagement: the engagement from any channel. * please see definitions[ooa1] for Channel Mentions and Channel Engagement. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Mandala Score
Mandala AI uses complex algorithms performed by artificial intelligence to automatically learn, weigh and analyze to provide the KPI for the relevancy of a mention. This KPI is not provided by social media networks but is defined, analyzed, calculated, and provided by Mandala AI
Export
Mandala AI permits the users to export data that Mandala AI processes. The exported data will be based on Mandala AI KPIs and Matrices.
Keyword Type
Keyword Type consists of Premium Keywords and Regular Keywords. Premium Keywords are classified as priority keywords that signal Mandala AI to gather mentions before any Regular Keywords. Fundamentally, Premium Keywords should be seen as essential keywords that are more important than common keywords. The prioritization greatly assists the mentions to flow into the campaign in a manageable and efficient fashion.
Keyword Set
A Keyword set contains a group of keywords, both the Premium and Regular Keywords may belong to the same set. The user may add multiple keyword sets in a campaign. Users are encouraged to categorize search objectives in keyword sets to make data analysis more productive in the long run.
Timeline
The Mention Timeline is based on the set timeline to analyze mentions in Mandala AI The maximum historical mentions allowed per account may vary between the subscription packages. Please bear in mind that a deeper and longer historical timeline often reflects a large set of mentions which may cause the dashboards and graphs to load less quickly as Mandala AI performs complex calculations.
Top Channels
Top Channels are channels that Mandala AI selects as better-performing channels based on mentions (Engagement Mode) or channels that publish more often (Mention Mode). The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Time Analytics
Time Analytics assists the users in analyzing mentions by time. In addition, the feature is helpful to gain additional insights based on time, such as the most active publication time and the best time to post to get the most engagement. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Published Time
Published Time reveals the activity and density of publication time for any given keywords and hashtags. The larger the dot, the higher the volume of mentions published in the time. Thus, the analytics shows the distribution of each channel's active time and/or comments that tend to post. The feature allows the users to plan better and effectively choose the right time to post and engage with the customers and audiences. For example, a Mandala AI user may select the right time to avoid the competition or stay smart by pre-publishing a post just before the busy time. This strategy may allow the user to stay ahead of the game. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Published-Engagement Time
Publication-Engagement time is focused on the sum of engagement for a given publication time. The larger the dot, the higher volume of engagement. The feature allows the users to reveal the best publication time to gain the most engagement. Using this feature, the user may access insights to learn which time is best to engage the audiences. For example, understanding which time to post for the best engagement and knowing what types of content tend to perform well for the given time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Time by Sentiment
Time by Sentiments reveals the type of sentiments that occur based on the publication time. The larger the dot, the higher volume of mentions or engagement. With the ability to drill the dashboard and graphs, we may reveal the type of mention and its content that cause a particular sentiment and allow analysts to understand the dynamic of emotion and content through time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Time by Gender
Time by Gender reveals which gender tends to engage based on the publication time. The larger the dot, the higher volume of mentions or engagement. With the ability to drill the dashboard and graphs, we can reveal the type of mention and its content that cause a particular gender to post or engage. This feature allows analysts to understand the dynamic of gender and through time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Sentiment Analytics
Sentiment Analytics analyzes sentiments by time. This feature helps users gain additional insights based on the sentiments related to the campaign mentions over time. Additionally, Sentiment Analytics is equipped with the levels of sentiments, and keyword and hashtag clouds. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Questions Relationship Analytics
Questions Relationship Analytics assists the users in gaining insight into each type of question from the campaign mentions. Mandala AI automatically categorizes each type of question and reveals other questions that may exist in the same mention. For example, a location-based kind of question could coexist with a people-type question. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Mentions
Aggregate results of Channel Mentions KPI, Channel Comments KPI, Channel Reply Comments KPI, Channel User Comments KPI, and Channel User Reply Comments KPI across all platforms. All the KPIs mentioned are provided by Mandala AI
Channel Mentions
Facebook: Number of posts, including page posts, in the selected period. KPI provided by Mandala AI
Instagram: Number of posts, including channel posts, in the selected period. KPI provided by Mandala AI
Twitter: Number of tweets in the selected period. KPI provided by Mandala AI
YouTube: Number of videos published in the selected time period. The number of videos includes public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channel Mentions.” Only non-authorized public data is part of “Channel Mentions.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Channel Comments
Facebook: All types of comments in the selected period. KPI provided by Mandala AI
Twitter: Number of comments in the selected period. KPI provided by Mandala AI
YouTube: All types of channel comments in the selected period. We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channel Mentions.” Only non-authorized public data is part of “Channel Mentions.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Channel Reply Comments
Facebook: All types of reply comments made by channel in the selected period. KPI provided by Mandala AI
Twitter: Number of reply comments made by account in the selected period. KPI provided by Mandala AI
YouTube: Number of reply comments made by channel in the selected period. We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channel Reply Comments.” Only non-authorized public data is part of “Channel Reply Comments.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Channel User Comments
Facebook: All types of comments made by a user in the selected period. KPI provided by Mandala AI
Twitter: Number of comments made by a user in the selected period. KPI provided by Mandala AI
YouTube: Number of comments made by users in the selected period. We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channel User Comments.” Only non-authorized public data is part of “Channel User Comments.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Channel User Reply Comment
Facebook: All types of user reply comments made by a user in the selected period. KPI provided by Mandala AI
Twitter: Number of user reply comments made by a user in the selected period. KPI provided by Mandala AI
YouTube: Number of user reply comments made by users in the selected period. We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channel User Reply Comment.” Only non-authorized public data is part of “Channel User reply Comment.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Engagement
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala AI
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala AI
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala AI
YouTube: Number of likes, dislikes, views, and comments on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Engagement.” Only non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Save Channel
The Save Channel feature allows the user to create a list of channels and place channels of choice into a list. This feature is similar to creating a "Tag." Mandala AI will release future updates to make more use of this function in the coming months.
Mention Console
Mention Console allows the users to access all mentions within the campaign in a tabular format without an analytics dashboard. In addition, the mention console is equipped with advanced filters to quickly locate mentions, filter, and perform other operations such as saving mentions into tags and saving groups of mentions into tags. Additionally, a filter can be saved as a "filter template" to reload at any time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Strongest Type of Mention
คือเรื่อง popup defines mentions (Main of Mention) แต่เราปรับเป็น Mentions Category
Geolocation Analytics
Geolocation Analytics reveals the location of a public post made available by the account owner. This function does not apply to YouTube.
Top Mentions
Top Mentions automatically provides relevant mentions based on engagements and can be sorted by engagement types—the feature allows users to quickly find interesting mentions based on the preset campaign keywords. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Campaign Keywords
Campaign Keywords are the search terms the users wish Mandala AI to gather sample data for from the online media platforms. All the dashboards, graphs, and mentions are based on the keywords set in the campaign settings.
KeyWord Cloud
The Keyword Cloud is a curated result of several keywords found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Emoji Cloud
The Emoji Cloud is a curated result of several Emojis found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
# Hashtag Cloud
The Hashtag Cloud is a curated result of several Hashtags found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Platform Comparison
Platform Comparison allows the users to compare the volume of mentions and engagement between the social media platforms. Please see the definitions for Mentions and Engagement here. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Platform Matrix
Platform Matrix allows the users to compare the volume of mentions and engagement between the social media platforms. Please see the definitions for Mentions and Engagement here. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Engagement Analytics
Engagement Analytics reveals each type of engagement through time. Additionally, the feature allows the user to filter channels and campaign keywords by type of engagement. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Channel Summary
Channel Summary provides statistics that Mandala AI screened as relevant public channels from the set campaign. The users may also filter channels from engagement. Note that Top Channels does not give ranking statistics for YouTube. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Question Radar
Question Radar allows users to see the distribution of the type of questions analyzed by Mandala AI The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Mention Category Radar
Mention Category Radar allows users to see the distribution of the type of questions analyzed by Mandala AI The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Language Analytics
Language Analytics reveals the distribution of languages analyzed by Mandala AI The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Focus Feed
Focus Feed display mentions from campaign Analytics Channel. Analytics Channel only function in public channels and therefore do not operate on owned channels that require the channel owner to authorize. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Top Channels
Top Channels are channels that Mandala AI screened as relevant public channels from the set campaign. Note that Top Channels does not provide ranking statistics. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Data Aspect
Data Aspect allows the users to switch modes to analyze the campaign content in terms of mentions or engagement. The changes for each mode will change the metrics (KPIs), dashboards and graph contents. Mentions and Engagement KPIs are not provided from the social media networks but are defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Please see the definition for "Mentions" and "Engagement." Learn more.
Mandala Score Analysis
Mandala Score: Mentions and Engagement
Mandala AI uses complex algorithms performed by artificial intelligence to automatically learn, weigh and analyze to reflect the relevancy of mentions.
"Mandala Score: Mention" allows the users to identify mentions that meet the user's set score.
"Mandala Score: Engagement" allows the users to identify mentions that meet the user's set score.
"Overall Scored Mentions" is the overall mentions that Mandala AI has already analyzed and scored. Not all campaign mentions will be given a score. However, Mandala AI will score more mentions from time to time. Hence, the "Above the score" and "Below the score" combined to produce the "Overall scored mentions."
"Above the score" represents mentions equal to or above the minimum set score by the user.
"Below the score" represents mentions below the minimum set score by the user.
This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala AI KPIs. This KPI is provided by Mandala AI
Overall
Aggregate results of Mentions or Engagement across all platforms. The Mentions KPI and Engagement KPI are provided by Mandala AI
Mentions
Facebook: Number of posts, including page posts, and all types of comments in the selected period. KPI provided by Mandala AI
Instagram: Number of posts, including channel posts in the selected period. KPI provided by Mandala AI
Twitter: Number of tweets in the selected period. KPI provided by Mandala AI
YouTube: Number of videos published in the selected time period. The number of videos is public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Mentions.” Only non-authorized public data is part of “Mentions.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Engagement
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala AI
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala AI
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala AI
YouTube: Number of likes, dislikes, views, and comments on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). We do not operate with handle owned private or and authorized data that require user credential logins. and Such data is therefore is not considered not part of “Engagement.” Hence, Only non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Mentions
Mentions
YouTube: Number of views on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data).
Video Views
YouTube: Number of likes, dislikes, views, and comments on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Engagement.” Only non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Sentiment
Sentiment reveals the type of sentiments that occur based on the publication time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Gender
Gender reveals the type of sentiments that occur based on the publication time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Top Channels by Engagement
Top Channels is a feature of Mandala AI that assists by sorting channels into different types of engagement. The engagement KPIs are derived by Mandala AI The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Top Mentions
Top Channels is a feature of Mandala AI that assists by sorting channels into different types of engagement. The engagement KPIs are derived by Mandala AI The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Interest Channel
Interest Channels categorize data by industry or field. Interest channels are public channels (non-owned channels). Mandala AI will prioritize interest channels and gather mentions from these channels before any other channels. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Premium Keyword (s)
Premium Keywords are classified as priority keywords that signal Mandala AI to gather mentions before any Regular Keywords. Premium Keywords should be seen as essential keywords that are more important than regular keywords. The prioritization greatly assists the mentions to flow into the campaign in a manageable and efficient fashion.
Regular Keyword (s)
Mandala AI will gather data from Regular Keywords after Premium Keywords.
Excluded Keyword (s)
Mandala AI will exclude this list of keywords. Mentions that contain these keywords will not be included in the campaign.
Insight Mode
Insight Mode provides in-depth analysis such as gender, sentiment, Question, and Mention category to help users gain insights into mandala analytic campaign mentions. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Feed
Feed automatically provide relevant mentions based on engagements and can be sorted by engagement types—the feature allows users to quickly find interesting mentions based on the preset campaign keywords. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala AI
Channels
Facebook: Facebook Fan Pages, all pages are publicly accessible and available. Facebook Groups is not part of Facebook Channels. KPI provided by Mandala AI
Instagram: Instagram Business Accounts that are publicly accessible and available. Personal Instagram Account is not part of Instagram Channels. KPI provided by Mandala AI
Twitter: Twitter Accounts. KPI provided by Mandala AI
YouTube: YouTube channels. These public channels are considered as non-authorized accounts, none-personal, or owned accounts. We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Channels.” Only non-authorized public data is part of “Channels.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Published Date
Publish date represents the first upload and publication of a mention in the social media network. KPI provided by Mandala AI
Platforms
The social media networks, including Facebook, Instagram, Twitter, and YouTube. KPI provided by Mandala AI
Mentions
Facebook: Number of posts, including page post, and all type of comments in the selected period. KPI provided by Mandala AI
Instagram: Number of posts, including channel post in the selected period. KPI provided by Mandala AI
Twitter: Number of tweets in the selected period. KPI provided by Mandala AI
YouTube: Number of videos published in the selected time period. The number of videos is public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Mentions.” Only non-authorized public data is part of “Mentions.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Engagement
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala AI
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala AI
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala AI
Mentions
Number of posts published in selected time period. KPI provided by Mandala AI
Number of Likes
Number of likes on posts published in the selected period. KPI provided by Facebook.
Number of Love
Number of "love" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Haha
Number of "haha" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Wow
Number of "wow" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Sad
Number of "sad" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Angry
Number of "angry" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Comments (total)
Number of comments on posts including comments on these comments published in the selected period. KPI provided by Facebook.
Number of Shares
Number of shares of posts published in the selected period. KPI provided by Facebook.
Number of Thankful
Number of "thankful" reactions on posts published in the selected period. KPI provided by Facebook.
Fans
Number of users on the last day of the selected period who like the Page are called fans. KPI provided by Facebook.
Engagement
Number of reactions (like, love, haha, thankful, wow, sad, angry, comments, and share) on posts published in the selected period. KPI provided by Mandala AI
Tweets
Number of tweets (including retweets) published in selected time period. KPI provided by Mandala AI
Retweets
Number of retweets (without comments) of tweets published in the selected period. KPI provided by Twitter.
Number of Likes
Number of likes on tweets published in the selected period. KPI provided by Twitter.
Comments
Number of organic comments on posts published in the selected period. KPI provided by Twitter.
Mentions
Twitter: Number of tweets (including retweets) published in selected time period. KPI provided by Mandala AI
Comments (organic)
Number of organic comments on posts published in the selected period. KPI provided by Mandala AI
Likes (organic)
Number of organic likes on posts published in the selected period. KPI provided by Mandala AI
Number of Mentions
Number of posts published in the selected time period. KPI provided by Mandala AI
Number of Channels
Number of channels is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Number of Videos
Number of Videos is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Videos (Total Number of Videos)
Total Number of Videos is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Likes
Likes is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Comments
Comments is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
View
View is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Subscribers (Total number of Subscriber)
Total Number of Subscribers is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Fan
Number of subscribers on the last day of the selected period who subscribed to a YouTube Channel Account are called fans. KPI provided by Mandala AI
Number of Total Video Views
Number of Total Video Views is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Views (Total number of channel views)
Total Number of Channel Views is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Average Views Per Video
Average Views Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Average Comments Per Video
Average Comments Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Average Likes Per Video
Average Likes Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Average DisLikes Per Video
Average Dislikes Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Mentions
YouTube: Number of videos published in the selected time period. The videos are public videos only (non-authorized data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Mentions.” Only non-authorized public data is part of “Mentions.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Engagement
YouTube: Number of views on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). YouTube: Number of likes, dislikes, views, and comments on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). We do not handle private or authorized data that require user credential logins. Such data is therefore not considered part of “Engagement.” Only non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, cross aggregation with non-authorized data does not exist. KPI provided by Mandala AI
Last Updated
Last Updated is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Published Date
The Published Date Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Channel Country
The Channel Country Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Video Tags
The Video Tags is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Channel Tags
The Channel Tags are based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Video Topic
The Video Topic is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Duration
The Video Duration is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Channel name
Channel name is The title of the search result and based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Channel Description
Channel Description is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Channel Thumbnail
Channel Thumbnail is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Video Title
Video Title is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Video Description
Video Description is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Video Thumbnails
Video Thumbnails is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
Public
This KPI is publicly accessible. You can see it for your own profiles and competitors.
Mandala AI KPI
This KPI was defined by Mandala AI and may therefore differ from a similarly named KPI defined by the social media network.
Network KPI
This KPI was defined by the social media network and may therefore differ from a similarly named KPI defined by Mandala AI
Always retroactively detectable
This KPI can be recorded for the time before the profile was included into Mandala AI
Not retroactively detectable
This KPI can not be recorded for the time before the profile was included into Mandala AI