Metrics Overview

Each social media network has its own KPIs. Cross-network KPIs apply to different social networks and operate in dashboards or graphs. Please pay attention to the description of the KPIs. We display the data from the official APIs. Unfortunately, the networks do not guarantee equality of data between APIs and apps, so there may be slight discrepancies. Mandala Analytics also includes owned metrics, KPIs, calculations, and analysis provided by Mandala Analytics and may differ from social networks.

Focus Channels

Custom Channels

Social Connect

Projects

Campaigns

Social Analytics

Forum Analytics

Website Analytics

Refresh Data

Mention Category

Mention Type

Mandala Score

Export

Keyword Type

Keyword Set

Timeline

Top Channels

Time Analytics

Published Time

Time by Sentiment

Time by Gender

Sentiment Analytics

Questions Relationship Analytics

All Mentions

Channel Mentions

Channel Comments

Channel Reply Comments

Channel User Comments

Channel User Reply Comment

Engagement

Save Channel

Mention Console

Strongest Type of Mention

Geolocation Analytics

Top Mentions

Campaign Keywords

Word Cloud

Hashtag Cloud

Platform Comparison

Platform Metrix

Engagement Analytics

Channel Summary

Question Radar

Mention Category Radar

Language Analytics

Focus Feed

Top Channels

Data Aspect

Mandala Score Analysis

Overall

Mentions

Sentiment

Gender

Top Channels by Engagement

Top Mentions

Interest Channel

Premium Keyword (s)

Regular Keyword (s)

Excluded Keyword (s)

Channels

Published Date

Platforms

Mentions

Engagement

Mentions

Number of Likes

Number of Love

Number of Haha

Number of Wow

Number of Sad

Number of Angry

Number of Comments (total)

Number of Shares

Number of Thankful

Fans

Engagement

Tweets

Retweets

Number of likes

Comments

Mentions

Comments (organic)

Likes (organic)

Number of Mentions

Number of videos

Total number of videos

Comments

Dislikes

Likes

Total number of subscribers

Fan

Number of total Video Views

Total number of channel views

Average Views Per Video

Average Comments Per Video

Average Likes Per Video

Average Dislikes Per Video

Mentions

Engagement

Focus Channels
Focus Channels
Mandala Analytics KPI
Focus Channels are special data lanes that allow users to focus on particular public channels (non-owned channels). Mandala Analytics will prioritize the channels and gather mentions from these channels before any other channels. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Custom Channels
Custom Channels
Mandala Analytics KPI
Custom Channels are special data lanes that allow users to focus on particular public channels (non-owned channels). Mandala Analytics will prioritize custom channels after the Focus Channels. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Social Connect
Social Connect
Mandala Analytics KPI
The users must log in with social media accounts to access the Focus and Custom Channel Features. The log-in applies to Facebook, Instagram, and Twitter accounts and does not apply to YouTube. However, the log-in does not allow Mandala Analytics to access the owner's account level of data.
Projects
Projects
Mandala Analytics KPI
Mandala Analytics permits the users to create unlimited sets of projects. There can be multiple campaigns within a single project.
Campaigns
Campaigns
Mandala Analytics KPI
A campaign contains the mentions the user wishes to analyze based on set keywords and the selection of social media networks. Generally, a campaign should reflect on a personal goal, an analysis goal, such as to monitor the coffee trend. For this example, the campaign can be called “Coffee” which may contain keywords such as coffee, cappuccino, latte.
Social Analytics
Social Analytics
Mandala Analytics KPI
Social Analytics aims to analyze and monitor mentions from social media platforms. This mode only provides the sampling from the general population. Mandala Analytics intelligently allocates, identifies, and selects a quality set of fresh, relevant, most updated, and near real-time mentions representing the infinite number of mentions found across the social media platforms. Please bear in mind that the sampling data is predominantly public, not owned, not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Forum Analytics
Forum Analytics
Mandala Analytics KPI
Forum Analytics aims to analyze and monitor mentions from selective platforms. This mode only provides the sampling from the general population. Mandala Analytics intelligently allocates, identifies, and selects a quality set of fresh, relevant, most updated, and near real-time mentions representing the infinite number of mentions found across the selective forums. Please bear in mind that the sampling data is predominantly public, not owned, not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Website Analytics
Website Analytics
Mandala Analytics KPI
Website Analytics aims to analyze and monitor mentions from web domains across the Internet. This mode only provides the sampling from the general population. Mandala Analytics intelligently allocates, identifies, and selects a quality set of fresh, relevant, most updated, and near real-time mentions representing the infinite number of mentions found across the websites. Please bear in mind that the sampling data is predominantly public, not owned, not personal. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Refresh Data
Refresh Data<
Mandala Analytics KPI
Refresh the data function to refresh the browser and recalculate the metrics displayed in the dashboard and graphs. Please note that this does not relate to updating the data as this will be performed automatically by Mandala Analytics.
Mention Category
Mention Category
Mandala Analytics KPI
Mention Category consists of several types of mentions such as compliments, complaints, profane, for example. The mentions classification is automatically analyzed, calculated, and categorized by the complex artificial intelligence and algorithms performed by Mandala Analytics. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Mention Type
Mention Type
Mandala Analytics KPI
Mention Types are classified as 1) Channel Mentions: Mentions that the channel owner publishes. 2) Engagement: the engagement from any channel. * please see definitions for Channel Mentions and Channel Engagement. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Mandala Score
Mandala Score
Mandala Analytics KPI
Mandala Analytics uses complex algorithms performed by artificial intelligence to automatically learn, weigh and analyze to provide the KPI for the relevancy of mention. This KPI is not provided by social media networks but is defined, analyzed, calculated, and provided by Mandala Analytics.
Export
Export
Mandala Analytics KPI
Mandala Analytics permits the users to export data that Mandala Analytics processes. The exported data will be based on Mandala Analytics KPIs and Matrices.
Keyword Type
Keyword Type
Mandala Analytics KPI
Keyword Type consists of Premium Keywords and Regular Keywords. Premium Keywords are classified as priority keywords that signal Mandala Analytics to gather mentions before any Regular Keywords. Fundamentally, Premium Keywords should be seen as essential keywords that are more important than common keywords. The prioritization greatly assists the mentions to flow into the campaign in a manageable and efficient fashion.
Keyword Set
Keyword Set
Mandala Analytics KPI
A Keyword set contains a group of keywords, both the Premium and Regular Keywords may belong to the same set. The user may add multiple keyword sets in a campaign. It is encouraging to categorize search objectives in keyword sets to make data analysis more productive in the long run.
Timeline
Timeline
Mandala Analytics KPI
The Mention Timeline is based on the set timeline to analyze mentions in Mandala Analytics. The maximum historical mentions allowed per account may vary between the subscription packages. Please bear in mind that the deeper and longer historical timeline often reflects a large set of mentions which may cause the dashboards and graphs to load longer as Mandala Analytics performs complex calculations.
Top Channels
Top Channels
Mandala Analytics KPI
Top Channels are channels that Mandala Analytics selects as better-performing channels based on mentions (Engagement Mode) or channels that publish more often (Mention Mode). The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Time Analytics
Time Analytics
Mandala Analytics KPI
Time Analytics assists the users in analyzing mentions by time. In addition, the feature is helpful to gain additional insights based on time, such as the most active publication time and the best time to post to get the most engagement. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Published Time
Published Time
Mandala Analytics KPI
Published time reveals the activity and density of publication time for any given keywords and hashtags. The larger the dot, the higher the volume of mentions published in the time. Thus, the analytics shows the distribution of each channel's active time or/and comments that tend to post. The feature allows the users to plan better and effectively choose the right time to post and engage with the customers and audiences. For example, a Mandala Analytics user may select the right time to avoid the competition or stay smart by pre-publishing a post just before the busy time. This strategy may allow the user to stay ahead of the game. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Published-Engagement Time
Published-Engagement Time
Mandala Analytics KPI
Publication-engagement time is focused on the sum of engagement for a given publication time. The larger the dot, the higher volume of engagement. The feature allows the users to reveal the best publication time to gain the most engagement. Using this feature, the user may access the insights and realize which time to engage the audiences. For example, understanding which time to post for the best engagement and knowing what type of content tend to perform well for the given time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Time by Sentiment
Time by Sentiment
Mandala Analytics KPI
Time by sentiments reveals the type of sentiments that occur based on the publication time. The larger the dot, the higher volume of mentions or engagement. With the ability to drill the dashboard and graphs, we may reveal the type of mention and its content that cause a particular sentiment and allow analysts to understand the dynamic of emotion and content through time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Time by Gender
Time by Gender
Mandala Analytics KPI
Time by gender reveals the type of gender that tends to engage based on the publication time. The larger the dot, the higher volume of mentions or engagement. With the ability to drill the dashboard and graphs, we may reveal the type of mention and its content that cause a particular gender to post or engage. This feature allows analysts to understand the dynamic of gender and contents through time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Sentiment Analytics
Sentiment Analytics
Mandala Analytics KPI
Sentiment Analytics analyzes sentiments by time. This feature helps gain additional insights based on the sentiments related to the campaign mentions over time. Additionally, Sentiment Analytics is equipped with the levels of sentiments and keywords and hashtags clouds The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Questions Relationship Analytics
Questions Relationship Analytics
Mandala Analytics KPI
Questions Relationship Analytics assist the users in gaining insight into each type of question from the campaign mentions. Mandala Analytics automatically categorizes each type of question and reveals other questions that may exist in the same mention. For example, a location based kind of question could coexist with a people-type question. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Mentions
Mentions
Mandala Analytics KPI
Aggregate results of Channel Mentions KPI, Channel Comments KPI, Channel Reply Comments KPI, Channel User Comments KPI, and Channel User Reply Comments KPI across all platforms. All the KPIs mentioned are provided by Mandala Analytics.
Channel Mentions
Channel Mentionss
Mandala Analytics KPI
Facebook: Number of posts, including page post in the selected period. KPI provided by Mandala Analytics.
Instagram: Number of posts, including channel post in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of tweets in the selected period. KPI provided by Mandala Analytics.
Channel Comments
Channel Comments
Mandala Analytics KPI
Facebook: All type of comments in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of comments in the selected period. KPI provided by Mandala Analytics.
Channel Reply Comments
Channel Reply Comments
Mandala Analytics KPI
Facebook: All type of reply comments made by channel in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of reply comments made by account in the selected period. KPI provided by Mandala Analytics.
Channel User Comments
Channel User Comments
Mandala Analytics KPI
Facebook: All type of comments made by a user in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of comments made by a user in the selected period. KPI provided by Mandala Analytics.
Channel User Reply Comment
Channel User Reply Comment
Mandala Analytics KPI
Facebook: All type of user reply comments made by a user in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of user reply comments made by a user in the selected period. KPI provided by Mandala Analytics.
Engagement
Engagement
Mandala Analytics KPI
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala Analytics.
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala Analytics.
Save Channel
Save Channel
Mandala Analytics KPI
The Save Channel feature allows the user to create a list of channels and place channels of choice into a list. This feature is similar to creating a "Tag." Mandala Analytics will release future updates to make more use of this function in the coming months.
Mention Console
Mention Console
Mandala Analytics KPI
Mention Console allows the users to access all mentions within the campaign in a tabular format without an analytics dashboard. In addition, the mention console is equipped with advanced filters to quickly locate mentions, filter, and perform other operations such as saving mentions into tags and saving groups of mentions into tags. Additionally, a filter can be saved as a "filter template" to reload at any time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Strongest Type of Mention
Strongest Type of Mentions
Mandala Analytics KPI
คือเรื่อง popup define mention (Main of Mention) แต่เราปรับเป็น Mention Category
Geolocation Analytics
Geolocation Analytics
Mandala Analytics KPI
Geolocation Analytics reveals the location of a public post made available by the account owner. This function does not apply to YouTube.
Top Mentions
Top Mentions
Mandala Analytics KPI
Top Mentions automatically provide relevant mentions based on engagements and can be sorted by engagement types—the feature allows users to quickly find interesting mentions based on the preset campaign keywords. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Campaign Keywords
Campaign Keywords
Mandala Analytics KPI
Campaign Keywords are the search terms the users wish Mandala Analytics to gather sample data for the online media platforms. All the dashboards, graphs, and mentions are based on the keywords set in the campaign settings.
Word Cloud
Word Cloud
Mandala Analytics KPI
The Word Cloud analyzes the frequency of words found within the campaign mentions. The feature allows the users to gain additional insights and provide the opportunity to identify other terms that may appear within the campaign mentions. The Word Cloud is beneficial for gaining insights into some important words that we never thought would relate to the campaign. The user may also observe and review the mentions related to these words and even add them to the campaign to gain additional insights. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Hashtag Cloud
Hashtag Cloud
Mandala Analytics KPI
The Hashtag Cloud analyzes the frequency of other hashtags found within the campaign mentions. The feature allows the users to gain additional insights and provide the opportunity to identify other hashtags that may appear within the campaign mentions. The Hashtag Cloud is beneficial for gaining insights into some other hashtags that we never thought would relate to the campaign. The user may also observe and review the mentions related to these hashtags and even add them to the campaign as keywords to gain additional insights. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Platform Comparison
Platform Comparison
Mandala Analytics KPI
Platform Comparison allows the users to compare the volume of mentions and engagement between the social media platforms. Please see the definitions for Mentions and Engagement here. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Platform Metrix
Platform Metrix
Mandala Analytics KPI
Platform Matrix allows the users to compare the volume of mentions and engagement between the social media platforms. Please see the definitions for Mentions and Engagement here. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Engagement Analytics
Engagement Analytics
Mandala Analytics KPI
Engagement Analytics
Engagement Analytics reveals each type of engagement through time. Additionally, the feature allows the user to filter channels and campaign keywords by type of engagement. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Channel Summary
Channel Summary
Mandala Analytics KPI
Channel Summary provides statistics that Mandala Analytics screened as relevant public channels from the set campaign. The users may also filter channels from engagement. Note that Top Channels does not give ranking statistics for YouTube. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Question Radar
Question Radar
Mandala Analytics KPI
Question Radar
Question Radar allows users to see the distribution of the type of questions analyzed by Mandala Analytics. The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Mention Category Radar
Mention Category Radar
Mandala Analytics KPI
Mention Category Radar
Mention Category Radar allows users to see the distribution of the type of questions analyzed by Mandala Analytics. The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Language Analytics
Language Analytics
Mandala Analytics KPI
Language Analytics
Language Analytics reveals the distribution of languages analyzed by Mandala Analytics. The feature comes with two viewing modes. The first is to see "Mentions," and the other is "Engagement." This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Focus Feed
Focus Feed
Mandala Analytics KPI
Focus Feed display mentions from campaign focus channels. Focus Channels only function in public channels and therefore do not operate on owned channels that require the channel owner to authorize. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Top Channels
Top Channels
Mandala Analytics KPI
Top Channels are channels that Mandala Analytics screened as relevant public channels from the set campaign. Note that Top Channels does not provide ranking statistics. This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Data Aspect
Data Aspect
Mandala Analytics KPI
Data Aspect
Data Aspect allows the users to switch modes to analyze the campaign content in terms of mentions or engagement. The changes for each mode will change the metrics (KPIs), dashboards and graph contents. Mentions and Engagement KPIs are not provided from the social media networks but are defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Please see the definition for "Mentions" and "Engagement." Learn more.
Mandala Score Analysis
Mandala Score Analysis
Mandala Analytics KPI
Mandala Score: Mentions and Engagement
Mandala Analytics uses complex algorithms performed by artificial intelligence to automatically learn, weigh and analyze to reflect the relevancy of mention.
"Mandala Score: Mention" allows the users to identify mentions that meet the user's set score.
"Mandala Score: Engagement" allows the users to identify mentions that meet the user's set score.
"Overall Scored Mentions" is the overall mentions that Mandala Analytics has already analyzed and scored. Not all campaign mentions will be given a score. However, Mandala Analytics will score more mentions from time to time. Hence, the "Above the score" and "Below the score" combined to produce the "Overall scored mentions."
"Above the score" represents mentions equal to or above the minimum set score by the user.
"Below the score" represents mentions below the minimum set score by the user.
This KPI is not provided from social media networks but is defined, analyzed, and calculated from Mandala Analytics KPIs. This KPI is provided by Mandala Analytics.
Overall
Overalls
Mandala Analytics KPI
Aggregate results of Mentions or Engagement across all platforms. The Mentions KPI and Engagement KPI are provided by Mandala Analytics.
Mentions
Facebook: Number of posts, including page post, and all type of comments in the selected period. KPI provided by Mandala Analytics.
Instagram: Number of posts, including channel post in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of tweets in the selected period. KPI provided by Mandala Analytics.
Engagement
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala Analytics.
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala Analytics.
Mentions
Mentionss
Mandala Analytics KPI
Mentions
YouTube: Number of videos published in the selected time period. The number of videos is public videos only (Non-Authorized Data). We do not operate with owned and authorized data that require user credential logins and therefore is considered not part of “Mentions.” Hence, non-authorized public data is part of “Mentions”. Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Video Views
YouTube: Number of views on videos published in the selected period. The engagement metric is based on public videos only (Non-Authorized Data). We do not operate with owned and authorized data that require user credential logins and therefore is considered not part of “Engagement.” Hence, non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Sentiment
Sentiment
Mandala Analytics KPI
Sentiments reveals the type of sentiments that occur based on the publication time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Gender
Gender
Mandala Analytics KPI
Gender reveals the type of sentiments that occur based on the publication time. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Top Channels by Engagement
Top Channels by Engagement
Mandala Analytics KPI
Top Channels is a feature of Mandala Analytics that assist to sort channels by types of engagement. The engagement KPIs are derived by Mandala Analytics. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Top Mentions
Top Mentions
Mandala Analytics KPI
Top Channels is a feature of Mandala Analytics that assist to sort channels by types of engagement. The engagement KPIs are derived by Mandala Analytics. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Interest Channel
Interest Channel
Mandala Analytics KPI
Interest Channels accesses data from monitoring industry. Interest channels are public channels (non-owned channels). Mandala Analytics will prioritize interest channels and gather mentions from these channels before any other channels. The calculation, analysis, KPI, matrices, and analytics are provided by Mandala Analytics.
Premium Keyword (s)
Premium Keyword (s)
Mandala Analytics KPI
Premium Keywords are classified as priority keywords that signal Mandala Analytics to gather mentions before any Regular Keywords. Premium Keywords should be seen as essential keywords that are more important than regular keywords. The prioritization greatly assists the mentions to flow into the campaign in a manageable and efficient fashion.
Regular Keyword (s)
Regular Keyword (s)
Mandala Analytics KPI
Mandala Analytics will gather data from Regular Keywords after Premium Keywords.
Excluded Keyword (s)
Excluded Keyword (s)
Mandala Analytics KPI
Mandala Analytics will exclude this list of keywords. Mentions that contain these keywords will not be included in the campaign.
Channels
Channels
Mandala Analytics KPI
Facebook: Facebook Fan Pages, all pages are publicly accessible and available. Facebook Groups is not part of Facebook Channels. KPI provided by Mandala Analytics.
Instagram: Instagram Business Accounts that are publicly accessible and available. Personal Instagram Account is not part of Instagram Channels. KPI provided by Mandala Analytics.
Twitter: Twitter Accounts. KPI provided by Mandala Analytics.
YouTube: YouTube channels. These public channels are considered as non-authorized accounts, none-personal, or owned accounts. We do not operate with owned and authorized data that require user credential login and therefore is considered not part of “Channels.” Hence, non-authorized public data is part of “Channels.” Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Published Date
Published Date
Mandala Analytics KPI
Publish date represents the first upload and publication of a mention in the social media network. KPI provided by Mandala Analytics.
Platforms
Platforms
Mandala Analytics KPI
The social media networks, including Facebook, Instagram, Twitter, and YouTube. KPI provided by Mandala Analytics.
Mentions
Mentions
Mandala Analytics KPI
Facebook: Number of posts, including page post, and all type of comments in the selected period. KPI provided by Mandala Analytics.
Instagram: Number of posts, including channel post in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of tweets in the selected period. KPI provided by Mandala Analytics.
YouTube: Number of videos published in the selected time period. The number of videos is public videos only (Non-Authorized Data). We do not operate with owned and authorized data that require user credential logins and therefore is considered not part of “Mentions.” Hence, non-authorized public data is part of “Mentions”. Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Engagement
Engagement
Mandala Analytics KPI
Facebook: Number of reactions (like, love, haha, wow, sad, angry), comments and shares on posts published in the selected period. KPI provided by Mandala Analytics
Instagram: Number of organic likes and organic comments on posts published in the selected period. KPI provided by Mandala Analytics.
Twitter: Number of retweets, replies, and likes on tweets published in the selected period. KPI provided by Mandala Analytics.
Mentions
Mentions
Number of posts published in selected time period. KPI provided by Mandala Analytics.
Number of Likes
Number of Likes
Number of likes on posts published in the selected period. KPI provided by Facebook.
Number of Love
Number of Love
Number of "love" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Haha
Number of Haha
Number of "haha" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Wow
Number of Wow
Number of "wow" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Sad
Number of Sad
Number of "sad" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Angry
Number of Angry
Number of "angry" reactions on posts published in the selected period. KPI provided by Facebook.
Number of Comments (total)
Number of Comments (total)
Number of comments on posts including comments on these comments published in the selected period. KPI provided by Facebook.
Number of Shares
Number of Shares
Number of shares of posts published in the selected period. KPI provided by Facebook.
Number of Thankful
Number of Thankful
Number of "thankful" reactions on posts published in the selected period. KPI provided by Facebook.
Fans
Fans
Number of users on the last day of the selected period who like the Page are called fans. KPI provided by Facebook.
Engagement
Engagement
Number of reactions (like, love, haha, thankful, wow, sad, angry, comments, and share) on posts published in the selected period. KPI provided by Mandala Analytics.
Tweets
Number of tweets (including retweets) published in selected time period. KPI provided by Mandala Analytics.
Retweets
Number of retweets (without comments) of tweets published in the selected period. KPI provided by Twitter.
Number of likes
Number of likes on tweets published in the selected period. KPI provided by Twitter.
Comments
Number of organic comments on posts published in the selected period. KPI provided by Twitter.
Mentions
Twitter: Number of tweets (including retweets) published in selected time period. KPI provided by Mandala Analytics.
Comments (organic)
Number of organic comments on posts published in the selected period. KPI provided by Mandala Analytics.
Likes (organic)
Number of organic likes on posts published in the selected period. KPI provided by Mandala Analytics.
Number of Mentions
Number of posts published in selected time period. KPI provided by Mandala Analytics.
Number of videos
Number of videos published in selected time period. KPI provided by Mandala Analytics.
Total number of videos
Total number of public videos on account. KPI provided by YouTube.
Comments
Number of comments on videos published in the selected period. KPI provided by Mandala Analytics.
Dislikes
Number of dislikes on videos published in the selected period. KPI provided by Mandala Analytics
Likes
Number of likes on videos published in the selected period. KPI provided by Mandala Analytics.
Total number of subscribers
Number of users on the last day of the selected period who subscribe to the channel are called subscribers. KPI provided by YouTube.
Fan
Number of subscribers on the last day of the selected period who subscribed to a YouTube Channel Account are called fans. KPI provided by Mandala Analytics.
Number of total Video Views
Number of views of videos published in the selected period.
Total number of channel views
Number of times the channels was viewed in total. KPI provided by YouTube.
Average Views Per Video
Average number of times your videos published in the selected period were viewed. KPI provided by Mandala Analytics.
Average Comments Per Video
Average number of times your videos published in the selected period were commented. KPI provided by Mandala Analytics.
Average Likes Per Video
Average number of times your videos published in the selected period were liked. KPI provided by Mandala Analytics.
Average DisLikes Per Video
Average number of times your videos published in the selected period were DisLiked. KPI provided by Mandala Analytics.
Mentions
YouTube: Number of videos published in the selected time period. The videos are public videos only (non-authorized data). We do not operate with owned and authorized data that require user credential login and therefore is considered not part of “Mentions.” Hence, non-authorized public data is part of “Mentions.” Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Engagement
YouTube: Number of views on videos published in the selected period. The engagement KPI is based on public videos only (non-authorized data). We do not operate with owned and authorized data that require user credential login and therefore is considered not part of “Engagement.” Hence, non-authorized public data is part of “Engagement.” Since we do not operate with authorized owned channels, the cross aggregation with non-authorized data does not exist. KPI provided by Mandala Analytics.
Public
This KPI is publicly accessible. You can see it for your own profiles and competitors.
Mandala Analytics KPI
This KPI was defined by Mandala Analytics and may therefore differ from a similarly named KPI defined by the social media network.
Network KPI
This KPI was defined by the social media network and may therefore differ from a similarly named KPI defined by Mandala Analytics.
Always retroactively detectable
This KPI can be recorded for the time before the profile was included into Mandala Analytics.
Not retroactively detectable
This KPI can not be recorded for the time before the profile was included into Mandala Analytics.